Print media has a long history of style and best practices, those practices do not translate well to the web. Online, people want information quickly, so the style of writing has changed to meet the needs of the reader.
Headers help readers find information quickly. They break down the information in the article into sections, which can be scanned quickly. Short sentences also help readers scan information quickly.
Being able to find an article in an internet search is the first step in delivering information to the reader. Using keywords in the title and in the body of the article will help it show up higher in Google ‘s Page ranking, as well as in the analytics used by other search engines. Search Engine Watch has this article on Google and SEO to help out beginners.
Print articles follow the inverted pyramid organization of information, with the most pertinent information coming first, followed by additional details. Whereas web articles follow more traditional essay format of a short introduction, 3-4 body paragraphs, and a short conclusion summarizing the information just discussed in the article. This style guide gives an in-depth look at more style guidelines for web writing.
These tips for organization, SEO optimization, and making information scannable will help make any article reader-friendly for the web.